About a year after debuting the Hacker-Craft Neiman-Marcus Edition, the famed mahogany runabout builder Hacker-Craft has a new co-branded launch, the Tommy Bahama boat.
Measuring 27 feet, the Tommy Bahama Edition Hacker-Craft is a customized version of the New York-based boatbuilder’s Sport series. According to Rob Goldberg, senior vice president for Tommy Bahama, the clothing company is pretty choosy about which companies it collaborates with, but it believed Hacker-Craft was an ideal partner for a few reasons. His team liked Hacker-Craft’s commitment to quality, its heritage (it dates to 1910), and its similar philosophy about the leisure lifestyle, namely that sophistication need not be stuffy. “It’s nice to be anchored to something that’s timeless,” he explains. “This is an enduring format for a boat.”
In keeping with that spirit, the boat has a suitable name: Relax, by Tommy Bahama, and as you’d expect, she’s adorned with the clothing company’s famous island-inspired fabric, complete with logo. Tommy Bahama’s logo further appears on the leather-wrapped steering wheel, the dash, both sides of the boat, the burgee, and even glassware (yes, it comes with the boat). Other features of the Tommy Bahama Edition Hacker-Craft include the company’s colors at the waterline, underwater lighting, blue LEDs for the engine compartment, stainless steel cup holders (to keep the cocktails from the nearby cocktail cabinet at hand), a deeper cockpit floor equipped with a toe kick, and a booming sound system.
Interested buyers, take note: Not only can you order a Relax, by Tommy Bahama boat, but you can also opt for that name to be spelled out across the transom. Also note that two more co-branded boats are in the works, these being a 30 and a 33. The 30 will debut at the next Miami International Boat Show, in fact.
In the meantime, here’s the Tommy Bahama Edition Hacker-Craft in action, shot as part of a larger photo shoot featuring the clothing company’s goods.
Jacqueline Michelle Brown Ramirez-Martinez
I love this site, the relaxboat and lifestyle of Tommy Bahama
singleton
What is the price tag for this tommie bahama edition, hacker craft?
Diane M. Byrne
The list price is $329,000, though customization is also available.