Benetti Now: The Future Is Now!

Benetti Now: unique yachts, with seafaring excellence and reduced construction time

After a year of preparation, Benetti Now debuts at the 2016 Monaco Yacht Show. It is a collaboration with architect Stefano Natucci and design studio Redman Whiteley Dixon. The project adds new energy to the Benetti identity without changing it. Rather, it creates a new benchmark for the future. Benetti, in fact, will combine semi-custom yacht-construction techniques with the interior décor of a custom superyacht, at its Livorno facilities. This replicates the semi-custom model it uses at its Viareggio shipyard. There, superyacht construction uses predefined naval platforms. They also combine the benefits of haute couture interior decoration, with extensive customization, with production times usually possible only with series-manufactured yachts.

With Benetti Now, this working method applies to yachts over 50 meters in length, built at the Livorno shipyard. Technically and financially speaking, it is a much more complex process. Benetti Now represent for the shipyard both a revolution and a new business model. It brings significant benefits in terms of time and money, plus satisfies the needs of brokers and owners the world over.

The goal is to simplify as far as possible the ideas and desires of a customer when faced with a major purchase like a yacht over 50 meters in length. Furthermore, the goal is to deliver their “turnkey dream” in the shortest possible time.

At group headquarters in Viareggio, they call this revolution “Smart-Designed Custom Series.” Smart because of the experience Benetti has gained from building over 350 yachts. Design, since these will be pre-engineered vessels. Custom, because of the high level of customization. And, Series because these yachts are pre-designed, with no significant variations possible. The shipyard exploits the efficiency of familiar, carefully studied and designed platforms.

The superyachts in the Benetti Now range will all be steel and aluminium. Four models will be available: B164 (50 meters), B192 (58.6 meters), B214 (65 meters), and B240 (73 meters).

Benetti Now, while representing a novelty, recognizes the importance of tradition, past success, and brand recognition. The choice of Stefano Natucci is no coincidence. His designs have played a key role in the shipyard’s glorious history.

Two hulls start construction in the next few months. They are the 50-meter model, remaining under 500 gross tons, and the 65-meter model.

For more information, contact Benetti.

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