MEGAYACHT NEWS READER SURVEY
Megayacht News enjoys strong, continuous growth year after year. It conducts independently tabulated reader surveys on a yearly basis to ensure it is delivering the right information at the right time. Few other yachting media, whether Web-only companies or both print and Web, take this approach.
The latest reader survey, conducted in August 2012, reveals several impressive facts. For the fifth year in a row, readers overwhelmingly rate Megayacht News above average in terms of quality, originality, and timeliness of content:
- 88 percent are male, with the majority ages 45 to 64
- 30 percent are self-employed
- 42 percent have contacted a yacht builder, designer, or other firm as a result of reading an article on Megayacht News
- 89 percent would recommend the site to a friend, with 62 percent of that figure being “very likely” to do so
- 92 percent rate the site’s content as being satisfying, with 58 percent being “highly satisfied”
- 96 percent plan to continue visiting the site regularly, with 81 percent of that figure being “very likely” to do so
MEGAYACHT NEWS MONTHLY NEWSLETTER READERSHIP
Each month, since early 2007, Megayacht News has been producing an email newsletter (see image at right) with additional original content not found on the website. Sent to readers on an opt-in basis, it enjoys unprecedented success*:
- 45 percent open rate; by comparison, the average publishing-oriented email newsletter has a 19 percent open rate
- 23 percent click-through rate (recipients who clicked from the newsletter to website links for builders, designers, etc. contained within it); the average media-oriented email newsletter has the same rate
- even the average marketing/PR newsletter cannot match the Megayacht News statistics: Their newsletters garner just 15 percent open rates and 12 percent click-throughs
Since the Megayacht News team has achieved such success, it creates custom newsletters for specially selected partners, so that they can better communicate with their important customers; see Megayacht News Custom Email Marketing on the next page for details
* source: Constant Contact, September 2012