While megayacht buyers worldwide go to a few different yacht shows, primarily the Monaco Yacht Show and Fort Lauderdale International Yacht Show get their attention, and attendance. A new event planned for this coming February, Superyacht Lifestyle Miami, promises to give them—and, equally important, companies in the megayacht sector—a third strong option.
Superyacht Lifestyle Miami is being held February 13 to 16 at Museum Park (pictured), on Biscayne Bay. It’s the result of collaboration among the National Marine Manufacturers Association (NMMA), which represents the overall recreational boating industry in North America; the U.S. Superyacht Association; the International Superyacht Society; Ports of Cause, a nonprofit focused on highlighting the good that comes about from the yachting lifestyle; and individuals from within the megayacht business. Thom Dammrich, NMMA’s president, explains that both NMMA members (some of whom are and the multiple superyacht-specific organizations are keenly interested in attracting more high-net-worth and ultra-high-net-worth consumers to the yachting lifestyle. It only made sense, then, that they all join forces. “NMMA’s goal with Superyacht Lifestyle Miami is to answer direct requests from NMMA members and the global superyacht industry to use our considerable exhibition and marketing capabilities,” Dammrich says. NMMA owns and therefore promotes a handful of boat shows across the United States, including the Miami International Boat Show and Strictly Sail, which are being held concurrently with Superyacht Lifestyle Miami.
Superyacht Lifestyle Miami will showcase megayachts measuring 100 feet (30 meters) and larger, spanning brokerage, charter, and new builds. Luxury goods will also be showcased, aboard the floating art expo Seafair, a 228-footer (69.49-meter) vessel. Seafair will further serve as a place for companies and clients to hold meetings and dine.
Regarding the megayachts to be displayed, you may wonder why they’re a central focus. After all, the Yacht & Brokerage Show is also being held the same days, along Collins Avenue in Miami Beach, and has long focused mostly on megayachts. While that show will still certain have plenty of participants, the depth and width of the Indian Creek Canal, where it’s staged, limits the size and type of yachts. There are also some fixed bridges. In contrast, the Museum Park’s basin offers depths between 40 and 50 feet (9.14 to 12.19 meters), plus there are no air-draft restrictions. This will allow both power and sailing yachts to participate in Superyacht Lifestyle Miami.
The NMMA and other industry organizations also recognize that some visitors will be attending the other two boat shows being held that week. That’s why there will be helicopter service and limo transportation provided to and from those locations. Concierge services, special entertainment events, and coordinated events with local attractions are also in the works.