Megayacht News Leadership Series: Mark Robinson, Yacht Carbon Offset

PHOTO: Pamela Jones/Pamela Jones Photography

For the past four years, Yacht Carbon Offset has been allowing environmentally minded megayacht owners and crews the ability to balance greenhouse gas emissions by contributing to eco-focused projects around the world. The projects are carefully evaluated by Mark Robinson, the founder of Yacht Carbon Offset, as well as independent firms that verify the operations are indeed properly focused on preserving the environment. These are among the reasons why Yacht Carbon Offset was the recipient of the International Superyacht Society’s new Fabien Cousteau Blue Award last month during the Society’s annual Design Awards Gala.

It’s also a major reason why Robinson is the subject of this Megayacht News Leadership Series interview. Here, Robinson explains why he founded the firm, how it operates, and, equally important, how megayacht managers, owners, crew, and charterers alike can feel confident that carbon offsetting through Yacht Carbon Offset is a benefit.

 

Q:What inspired you to create Yacht Carbon Offset?

A: Carbon offsetting—balancing your greenhouse gas emissions with equivalent emissions reductions from approved projects—is an established environmental strategy in many sectors, from transport to hotels and leisure to financial services. Sometimes it is adopted as a matter of principle or part of a corporate social responsibility program, sometimes as part of a customer proposition. But in 2007 it was rare in yachting. Working as a  financial analyst in the utilities and energy industry, I was familiar with the impact carbon funding has on renewable power projects, and with carbon offsetting as a source of this funding. A family member has been a professional in the yachting industry for over 20 years, so I had followed the evolution of superyachts as an interested observer. The inspiration for Yacht Carbon Offset was simply a conversation combining these two—questioning what a superyacht owner would require to begin a carbon-offset policy. I realized that the requirements of this rather special group of clients were not fully met by “mainstream” carbon offset providers, and that this represented a new business opportunity. So I took the plunge, and Yacht Carbon Offset was born.

It has been, and still is, a fascinating journey, and I’ve met many friends. The fact that so many yachts have chosen to participate in this entirely discretionary service despite very tough economic conditions proves that many owners and charterers do wish to balance their carbon footprint. We were delighted and honored to be recognized in Fort Lauderdale this year with the ISS Fabien Cousteau Blue Award—a happy milestone for the company.

 

Q: What is your selection process for the projects you support? For example, do you rely on a third party to analyze a project’s claims? If so, which one(s), and why?

A: We begin from our clients’ requirement for the highest levels of quality. Specifically, we need to be sure about three aspects of each project before we select it. Firstly, the reduction in greenhouse gas emissions must be properly quantified using an approved methodology.  Secondly, the project must have clearly demonstrated “additionality”—that it could only proceed as a direct result of the carbon funding. Finally, the emissions reductions over the project’s operating period must be properly monitored and audited so that the correct number of carbon credits are issued to an approved registry. In addition to these fundamentals, I personally evaluate the documentation for each project so that I am satisfied that our quality requirements are met, and I also take into consideration a mix of green-energy technologies and geographic location.

We do rely on third parties to audit the projects themselves. This is a key part of the independent verification process that enables high-quality carbon credits to be sold by the project owner. For example, our recent projects have been approved by Det Norske Veritas, SGS, and First Environment. The approved audit organizations in each country have local experts that visit each plant. They review the output data, the monitoring equipment, and documentary records to validate the carbon savings that have been achieved. In our judgment, this is the correct approach—we could not carry out this task ourselves with the same degree of rigor or local knowledge. That said, we are always careful to confirm which audit company has verified each project, and our confidence in their credentials is a consideration when we select a project.

 

Q: There are a few programs offering carbon credits these days, but some consumers remain skeptical about where the money goes. Can you give two or three examples of specific projects Yacht Carbon Offset supports?

A: It is important to be discerning when selecting a carbon-offset provider, since it is essential to have clarity about the projects that have been supported. For our part, we follow three principles. First, we list all the projects supported by the offset program on our website—for example, a wastewater treatment and biogas recovery plant in Thailand, a small run-of-river hydro-electric power station in Brazil, and a geothermal electricity generation plant in Guatemala. Secondly, we have an external audit across our entire service-delivery process in order to maintain our Lloyds Register Quality Assurance Certification—and captains and yacht managers will know that this is a serious undertaking. Thirdly, we identify which fuel or energy quantities been offset as part of a yacht’s environmental-management procedures, so that the scope of the owner’s action is clear.

Q: How does Yacht Carbon Offset work with the yachts to determine their carbon emissions? Related to this, how does your company determine an equivalent offset?

A: Yachts need a flexible approach. Sometimes a charter broker needs to offset the fuel requirement for a fortnight’s cruise by a celebrity or eco-conscious family, other times a captain or yacht manager will want to present a carbon-offset program for the year during the budget discussions. Some of our clients administer their offset program in parallel with each fuel delivery.

We keep it simple: The process starts by the customer telling us how much fuel is to be included in their offset; we respond with a quotation for approval. The beauty of basing our methodology on the quantity and type of marine fuel is that we can respond to this with a pay-as-you-go service, offsetting any amount of fuel, large or small, for any type of yacht, commercial or private. This also helps when a rapid turn-around is required (e.g. for a charter), since there is no need to visit the yacht. I’m keen to beat our current record of 40 minutes to complete a carbon offset following first contact from the captain—and that includes waiting for payment!

The calculation of the greenhouse gas emissions (in tons of carbon dioxide equivalent) follows a detailed procedure based on the fuel properties and emission factors. Where the yacht wishes to include the emissions related to shore-power supplies, then we also need to know where the power was taken, since the generation mix in each country is different. Then, to achieve the offset, we balance the yacht’s emissions ton for ton, with emissions savings achieved by the carbon-saving projects. We do this by buying and retiring the required number of carbon credits from our selected projects. These retirements are recorded through the international carbon-trading registries and are regularly reviewed as part of our Lloyds Register Quality Assurance audits.

 

Q: Do you provide any type of certification or other documentation to the yachts—or even documents that charter clients of participating yachts can review, if they are environmentally minded?

A: Yacht Carbon Offset issues a unique, auditable certificate for each transaction, detailing the fuel or other energy that has been included in the offset, and identifying the vessel, including the IMO number if available. The certificate can then be further customized with a caption and supporting comment. In other words, the certificate can be made out to the vessel itself, or to a named charter client for their holiday in St Barth’s, or it can be presented as a gift from the captain to a favored guest; the customer is free to choose. We are always happy to provide any additional documentation required by the yacht—for example, details of individual projects, brochures in various languages, or briefing notes to help explain the service to those onboard.

Looking ahead, as more and more destinations become sensitive to environmental performance of visiting yachts, proper evidence of operational practices will become ever more important. In the meantime, it is also helpful to have an external signal of environmental leadership, which is why we invite our customers to fly a flag (pictured above), which has been seen from Fort Lauderdale to the Maldives, from Newport to the UAE.

Megayacht News Leadership Series: Luiz De Basto, De Basto Designs

For more than 20 years, Luiz De Basto has been focused on yacht design. Whether penning the interior and exterior lines of a sleek and stylish superyacht or a “small” production boat, De Basto brings a real passion to his work. He plays not just with structure but also natural light. He also pays continual attention to technological advances that allow him as a designer to challenge tradition.

In this Megayacht News Leadership Series, De Basto explains how design constraints can actually be golden opportunities, not drawbacks, and how he views the late Aristotle Onassis as being key to today’s yachting industry.

 

Q: What convinced you to design yachts, rather than other items?

A: As many other things in life, it was by chance, by the power of “running-in.” Growing up in Angola, I had a precocious inclination for drawing, always interested in art, cars, and architecture. When my family moved to Brazil due to the war, I graduated in architecture and opened my own office designing houses and buildings. At the same time, I was teaching in college, and one of my students asked me to help her father, who had just opened a yard, with their first boat, a 56-foot flybridge model. I found the assignment extremely easy and interesting, and my suggestions were immediately accepted by the yard, starting a long-term collaboration and basically starting my career in yacht design. After all, boats and yachts are a perfect combination of two of my life passions, cars and architecture. For many years after that, my office, called Villa Design, was dedicate to both houses and boats, because the yacht market was still in its infancy in Brazil and there weren’t many yachts to be designed. When I moved to the U.S. in 1990 with my wife and kids, I dedicated myself exclusively to yacht design. I have to add that it was a complete re-launch of my career; I had to start completely from scratch.

Q: When you meet with clients, do they typically have a lot of ideas already as to how they wish their yachts to look? Or, do they often want your guidance and input?

A: The short answer is both. Because we do exterior and interior design, for private clients and for yards, all my clients know what they want at the basic level. Typically yard clients look for new designs or a new line of boats within a certain range and with a certain family feeling. A good example of this approach is my current work with Intermarine in Brazil, for whom I had worked many years ago before moving to the U.S. Now I am designing  a complete new line of flybridge boats, exterior and interior, from 42 to 95 feet—a total of five new models, three of them already in the water. My work with Cheoy Lee is also typical; they are introducing at the upcoming Fort Lauderdale boat show a new 70 Express, the first from a line called Alpha, and I am doing the interiors. In these examples, the yard knows what the customers are looking for, and we design accordingly. Of course, there is a large amount of creative freedom in the design sense. That’s the main reason the clients approach me in the first place, to create something new. As a designer, I look at parameters and constraints as creative inspiration.

The work for private owners is different from yards; the entire design process is extremely personal. We are not looking for what the market is expecting, we are fulfilling the requirements of an individual owner with specific ideas. However, all clients expect me to propose fresh ideas and concepts beyond their own guidance and input.

Q: While I’m sure it’s difficult to choose a favorite project, are there some yachts you have designed that you feel were particularly successful, or that you consider special? Which ones, and what makes them so?

A: I used to say that my favorite project is the next one. Currently I have several very interesting new projects just launched or to be introduced in the next few weeks to the public, such as the Oceanco 90-meter, the Quasar line with Trinity, the Intermarine 95, the Cheoy Lee Alpha 70, the Vanderark 47 with Kurt Krogen, and the Aston Martin boat (pictured), the Voyage 55’, a concept. From the past I have several projects that I like, and for many different reasons. Some are successful and others are not, which tells me that whether or not you personally like a design, it’s not a reason for public and/or sales success. From the design point of view, I like the Boatmobile, a boat and trailer combination; the Yara project, with an enclosed flybridge over an open deck; a 136 hi-speed boat unfortunately not built, the Genesis Argyll, maybe the first yacht to incorporate wheelchair access successfully; the Canados 90’, with a partial glass ceiling, which won the Showboats award for the best design in its category; the line of explorers for Newcastle and Inace; the Magnums 44 Banzai and 51 Bestia, for their expression of power and speed; the Savannah 55, with clean architectural lines; the Daemon 75, where the glass ceiling of the main saloon extends forward to create a skylight for the lower salon and cabins; just to name a few which I believe have some level of design innovation.

Q: What are some of the biggest challenges you face in working with clients? For example, do they sometimes have a hard time explaining what they want? Do some clients have so many ideas that they can’t easily settle on just one?

A: When the design brief becomes a moving target, that’s when we can have a problem. Not so much explaining what they want, but some clients get so excited and sometimes anxious with the design process, where almost everything is possible, that they keep asking for more variations, more possibilities, afraid to commit, maybe with the feeling that doing so, their project becomes obsolete, which is not true. Ideas can be powerful, but their value is limited. There’s no substitute for the real thing. The design process is not short, starting with conceptual sketches, moving to CAD drawings, selection of materials, colors, and then renderings. We try not to start the next phase prior to having the present phase understood and accepted by the client, either private or yard. However, sometimes the client asks to go back to a previous phase to make changes in the design, and it’s a very costly process in time, money, and emotional drawback, in particular, when everything up to that point has been seen and approved by the client. Fortunately, clients have not asked us to go back many times. At least not as many times as I have decided myself to go back and restart something because I was not happy or ready for a presentation.

Q: Are there any elements of “traditional” yacht design that you believe should be re-thought? For example, some designers and builders are eliminating formal dining rooms.

A: Many yacht traditionalists believe there’s only one way to design and built a proper yacht and only one accepted aesthetic. But if you think about yachting history, you’ll see that yachting, the way we know it presently, is a very young activity. In my opinion, the first modern yachtsman was Onassis, the first to use his yacht for family entertainment, for business and as a projection of his personal power. Before him there were certainly many yacht owners, but they did not use their yachts the way we use them today. Everyone in the world knew Onassis owned a yacht, and that was barely 50 years ago, so it’s fair to say that yacht design is just starting. New lifestyles, new destinations, marinas, trained crew, tenders, new materials, and advances in technology are being processed by designers to create the yacht of the present and of the future. High-speed train commuters are not nostalgic about steam locomotives, so why should we be about yachts? Old ways of using yachts are disappearing or changing. Formal dining rooms are one example; nowadays many prefer to eat alfresco. Another one is the formal office. With wireless technology and a laptop, any flybridge becomes your office.

Q: You’re collaborating with leading shipyards like Lurssen and Trinity Yachts on some interesting concept projects. How did these evolve: Did you approach the yards with a design, or did they come to you?

A: I have collaborated with Blohm+Voss for Striker, with Lürssen, with Oceanco for DP009, and at the moment with Trinity. It’s a dynamic process. I am constantly sketching ideas, and when a particular idea seems interesting, I approach a specific yard for a mutual collaboration, but the other way around also is true. Some yards approach me and propose a technical collaboration to create a new design for a potential client. I think this is a response to a new trend in the yacht market where a potential client “shops” around for his new yacht, checking available designs and yards. I believe clients are not looking for wild concepts dreamed by some designer who never spent one hour aboard a vessel, but who “loves car design.” They come with an entourage typically formed by the captain of their existing boat, a broker, a surveyor, attorneys, etc. who give sound counseling. That’s why the designs we propose are innovative but completely feasible; they are based on a platform engineered by the yard. Lately few yards—actually, I cannot think of anyone in the large-yacht sector—have spec designs ready as a showcase for potential clients. That doesn’t mean the yacht will be built exactly in accordance with the proposed concept, but as a starting point for a truly custom yacht.

Megayacht News Leadership Series: John Mann, U.S. Superyacht Association

If you’ve ever stopped in at Bluewater Books and Charts’ shop in Fort Lauderdale, then you may already know John Mann, the owner. While Mann has been providing navigation products and services to boaters, yacht owners, and yacht crew for more than a decade, he also holds another important position. He’s the incoming chairman of the U.S. Superyacht Association (USSA), which advocates on behalf of the American megayacht industry as well as owners and crewmembers. (Full disclosure: Megayacht News is a founding member of USSA.) USSA also pushes for better understanding of regulations and enforcement among government officials and foreign-flagged megayachts and crew entering U.S. waters.

In this Megayacht News Leadership Series interview, Mann discusses what USSA has successfully achieved in just five years of existence, and what it’s focused on for the near future.
Q: Many people in the industry have interesting stories about how they became involved in yachting. What was your initial introduction, and how did you decide to make it a career?

A: Twelve years ago my wife and I purchased Bluewater Books and Charts after long careers in corporate America. We were both ready for a career change, and the combination of my having been a boater all of my life and my wife’s background and family business in the UK being in marine publishing, we decided that the  marine industry was a good fit.

Q: What convinced you to become a founding member of the U.S. Superyacht Association?

A: With the U.S. being among the top three nations in the world for building large yachts, and with over half of the owners of large yachts being Americans, it seemed pretty obvious that we should have a trade association in this segment of the marine industry. As the self-proclaimed yachting capital of the world, I felt business owners in Fort Lauderdale should take the initiative to form a trade association to give a voice in regulatory and legislative matters to the large-yachts segment of the recreational-boating market.

Q: You’ve held a few positions with USSA, including with the Advocacy Committee. What are some of the things that particular committee has done, and is continuing to do?

A: As Advocacy chairman in the association’s first three years, our committee really focused on entry issues that large yachts were facing coming into the United States. We worked very closely to establish close working relationships with the Coast Guard, Customs and Border Protection, as well as the State Department. All of those regulatory and enforcement departments are important for large yacht and crew, particularly foreign flagged, when entering U.S. waters. While we have made great strides in educating these government departments on the economic importance of large yachts coming to the U.S., the work in ongoing.

Q: A few years ago the USSA, along with the International Superyacht Society and the Marine Industries Association of South Florida, invited representatives from the U.S. Coast Guard and Customs & Border Protection to a captain’s briefing. The goal was to clear confusion over things like what visas are needed for crew entering the United States, plus start a direct line of dialog between key crew personnel and government officials. Have things improved, or are there still problems, and if so, how is USSA able to intercede?

A: We have held various captains briefings with regulatory officials in Fort Lauderdale; Newport, Rhode Island; and in St. Maarten to inform and educate both the U.S. officials and crew to make it easier to enter, cruise, and charter in U.S. waters. As I said earlier, while progress has been made, the constant change in personnel, both regulators and crew, as well as changes in regulations make it necessary to continue these briefings. This year at the Fort Lauderdale International Boat Show, we’ll have experts in maritime law, insurance, and yacht importation at our captains briefing to give their insights on foreign-flagged yachts in U.S. waters.

Q: The USSA continues to advocate on behalf of the industry. What are some of the primary objectives you and the board are working on for the coming year?

A: Next year is going to be an exciting year for the U.S. Superyacht Association. We will truly become a national association, with the addition of seven new board members representing specific regions of the country. Regional committees for advocacy  working with the national committee will allow us to have a stronger voice in Washington with regulators and legislators. The regional marketing committees will help the national marketing group promote the U.S. as a destination for these large yachts. USSA is an operational partner with America’s Cup 34 and will be encouraging large yachts to attend and be part of the race course for the Cups Challenger series in San Diego and Newport.