Megayacht News Leadership Series: Marcel Onkenhout, Oceanco

PHOTO: Frances Howorth

PHOTO: Frances Howorth

Marcel Onkenhout, CEO of Oceanco, was honored recently by the International Superyacht Society (ISS) with its Excellence in Innovation Award, given to a business or person demonstrating improvements and originality in their activities within the previous year. ISS acknowledged that, while other leading megayacht yards have had generations of success to lean on, Oceanco had, through Onkenhout’s steady leadership, taken the company forward in a far shorter timeframe. The shipyard he oversees in Alblasserdam, Holland, which is near Rotterdam, has a 476- x148-foot (145- x 45-meter), climate-controlled shed for building or refitting yachts of up to 426 feet (130 meters), and a private harbor with a 426-foot (130-meter) quayside. A ship’s elevator and three cranes, with a lifting capacity of 10 to 20 tons, offer transportation from build shed to water. The main building also accommodates two independent construction units, two machinery units, two carpentry units, two spraying facilities, and two outfitting units.

Onkenhout believes that true innovation in megayacht construction is the discovering of better ways to do things, being more creative in design while finding new ways to build yachts, and providing better after-sales service. Here he speaks frankly to Megayacht News about the ever-increasing sizes of yachts, Oceanco moving into sailing-yacht construction, and more.

 

MYN: How do you think Oceanco stands apart from other shipyards when targeting the super-size megayacht market?

MO: We hope we attract our owners because of our proven track record of building some of the most successful and recognized custom, large, quality yachts.

 

MYN: Outside Europe, where else do you think owners should seek to build a megayacht?

MO: It all depends what an owner’s brief is: what he/she is looking for in terms of the level of quality, build experience, technical reliability, after sales, price, etc. We know that some people choose to build in South America, China, or Down Under…it is entirely their prerogative. We are not in the position to suggest alternative places to build, as we believe that we offer unique yachts and build experiences.

 

MYN: Shipyards in Holland are building bigger and bigger megayachts. Is there a limit to size, and if so, what is the nature of that limit?

MO: I cannot speak for other builders; what I do know is we at Oceanco are building facilities that will be able accommodate the build of larger yachts.

 

MYN: Is it important to you that you are building the largest yacht in Holland, and if so, why?

MO: Of primary importance to us is that we succeed in building yachts of ever better quality, technology, and craftsmanship, and ensure our owners’ expectations are always exceeded during the build and during the lifetime of the yacht. The bottom line is not the size but a satisfied owner that is of primary importance.

 

MYN: Oceanco has recently been awarded contracts to build two large sailing yachts. Do you think this is the beginning of a switch away from motor towards sail?

MO: I think there will always be those who are sailing-yacht enthusiasts and those who prefer motoryachts. We do not see a quantitative shift in the market. Our goal is simply to produce and deliver high-quality, large custom yachts, whether they be motor or sail.

 

MYN: What are you allowed to tell us about either of these contracts?

MO: We cannot tell you much due to our confidentiality undertakings and out of respect for our owners’ privacy wishes. As these projects develop, and should our owners wish to, we hope to reveal more details.

 

MYN: Do you think megayacht building will ever return to the state it was in during 2006/7?

MO: Yes and no. Yes, I think there will be a renewed demand for larger yachts. No, in that I believe the industry has learned a lesson from the 2006/7 hype that resulted in numerous, unrealistic promises, from both yards and owners, being left unfulfilled.

 

MYN: What has to happen in the world before more millionaires buy megayachts?

MO: Education and awareness of the positive build experiences and the message to prospective yacht owners how the yachting lifestyle can bring joy to them and their families.

 

MYN: Oceanco has had several owners in the past. You now have financial backing from the Middle East.  How secure is it, and how does having such security help you plan for the future?

MO: Our backing from the chairman of our company, Dr Mohammed Al Barwani, is secure. He has invested in Oceanco’s growth and future from day one, and Oceanco itself has an established and experienced management, proven track record, and strong asset base.

 

MYN: How do megayacht builders like you attract new owners into an industry when you are not allowed to talk about what they have done?

MO: Our yachts speak for themselves. We also believe we benefit from word of mouth from satisfied owners. We are experiencing sustained interest in Oceanco, so hopefully we are doing something right.

 

MYN: Do you think client confidentiality agreements are help or a hindrance?

MO: Client confidentiality agreements exist to satisfy owners’ requirements—be they security, privacy, competitive, or personal needs. We are there to provide a service to these owners, and if confidentiality is one of their requirements, then we are only too happy to comply. Everyone is entitled to privacy if they so wish.

 

MYN: Where (in the world) do you think the next generation of yacht owner will come from?

MO: I think in today’s world the very wealthy and successful live in several countries, with business interests and activities all over the world, so it is not really relevant where they come from.

Megayacht News Leadership Series: Tim Hodgdon, Hodgdon Yachts

Tim-Hodgdon-2Since 1816, Maine-based Hodgdon Yachts has produced more than 400 vessels of various types. They range from coastal commercial vessels in the early days, to the arctic explorer Bowdoin in 1921, to sub chasers for the United States Navy during World War I and II, to a number of the famous Alden Malabars, plus a number of yacht and megayacht designs by Sparkman & Stephens, Hereshoff, and Bruce King. The fully custom megayachts, like Scheherazade, are well known, and Hodgdon Yachts has more recently been gaining fame for its fully custom megayacht tenders. The diversity alone is impressive, but also consider that Hodgdon Yachts is the oldest continuously operating shipyard in the United States. Add to the mix fully custom yacht interiors, plus an ongoing focus on the newest construction techniques, and it’s all the more noteworthy. In typical Maine fashion, though, Hodgdon Yachts and its president, Tim Hodgdon, remain low key. In this Megayacht News Leadership Series, Hodgdon talks about growing the family business, the pressure of living up to his ancestors, and reaching far beyond American shores for clients.

 

Q: With Hodgdon Yachts being a family business, do you ever feel the “shadow” of your family and history?

A: I’m fifth generation, and we’re about to celebrate our 200th anniversary here soon. We’re currently working on hulls number 418 and 419. It’s an insightful question. When I joined this company in 1971, my father was building a 54-foot offshore lobster boat for Bobby Brown from The Perfect Storm. In those days, we were building traditional plank-on-frame, commercial vessels and small boatswe were a company of about four or five. As I became involved in the business, I didn’t envision a lengthy future in traditional plank-on-frame construction, and I wanted to take the company to a different place. I bought the company in 1983, and we were working on an 83-foot motoryacht at the time. I established a relationship with Bruce King and the cold-molded process, which is where we took the company. It is complicated, running a company with that type of lineage. I’m very proud of the history of the company, but really, my focus is on the present and the future. I’m certainly aware of the history, but I’m trying to evolve the innovation of the company and trying to take us to a different level in terms of world-class capabilities.

 

Q: How would you describe the typical clients who come to you—are they pretty knowledgeable and decisive, or do they rely more heavily on your input and experience with the construction process?

A: The spectrum is broad. Typically someone who would come to us would be very dedicated and committed to a quality project. We’re currently building boats with some advanced composite construction, while other divisions of the company are dealing with very high-end woodworking.  The people who come to us are typically not a first-time boat owner. They’re knowledgeable; they may want to push the envelope with technology.

 

Q: Would you say that holds true whether they’re a yacht client or a tender client?

A: It does all sort of tie together. Our tenders are very high quality; they’re not very big, but they’re targeted to the high-end megayacht industry, where it’s all about quality. There’s also an interesting blend with our division Hodgdon Defense Composites, which deals with the United States Navy and various divisions of the defense industry. The diversification is really healthy for our company. Also, one supports the other—some of the innovation that comes out of the defense side of what we’re doing is targeted to the yacht industry, and some of the advancements that we’ve been able to come up with in the private sector have tied back to the defense industry. In some ways, it’s easier to develop things and push the technology in the private sector and then expand on it in the defense world. It more or less goes back and forth. One side of the company helps develop products and processes for the other side.

 

Q: In terms of the tenders, did you create them as a way to further diversify, or did you see an opportunity in the market that you thought was really not being addressed?

A: The whole diversification strategy started around 2003. One of the segments we identified was the high-end tender market. It was further explored when a yacht client who was building a large motoryacht came to us and was interested in a high-end limousine tender to transport his guests. The yachts in the world are getting larger and larger, and it’s driving the need for a high-quality yacht tender to carry within the tender bay. The client couldn’t find anything of that caliber and quality among those that were available. We contacted Michael Peters’ office and developed a nice-looking limousine tender and felt it would be something that would work very nicely in the industry, as the yachts continued to get larger.

 

Q: Why did you approach Michael Peters?

A: His designs are fantastic, really beautiful. He’s designed some pretty innovative and creative boats. We got together with Michael, and he developed the aesthetics of the underbody and the running capabilities of the vessel, and we took up the engineering and production side of it and came up with what I think is a really nice combination. We started with a 10.5-meter limousine and have evolved it both up and down in size. We recently delivered a couple of custom tenders which are 8.5-meter Andrew Winch designs, and we’re also working on a 10-meter Michael Peters design.

 Tim-Hodgdon-1

Q: When clients come to you for a tender, are they talking mostly about the looks of the boat, or do some of them talk more so about the speed and performance of the boat?

A: We do deal with all the various requirements. Many times they go in pairs on a big motoryacht. We’ve delivered those as an open-type sport boat and a limousine tender. As people become familiar with what we’ve done, we’re approached by owners who say, “I want something else.” The Andrew Winch tenders were fully custom, they have their own performance and criteria in terms of the accommodation aspect of it, plus the size constraints and weight constraints. We’re trying to promote a standard line, if you will, which is the Michael Peters design, but there’s also another segment of that business, which is completely custom. We’ll take anybody’s design and build a very-high-end, high-quality tender for them.

 

Q: With the tender projects and yacht projects, are you finding the buyers are coming from farther afield?

A: I don’t want to talk about any of the owners, but in general terms, years ago primarily our clients were Americans, while in this point in time, our clients come from around the world, whether it’s for the limousines or the yachts. We’ve been able to develop a good niche for lightweight, innovative, custom composite, state-of-the-art vessels. The yard has a strong design and engineering background, along with our interiors, which in some cases are very traditional, while in other cases are very contemporary, but nonetheless are very high end. We do have a broad spectrum and a blend of owners from around the world.

 

Q: Do you think these aspects of your company, the fact that you have design and engineering in house and the interior department in house, are major attractive factors for these clients?

A: I think certainly these kinds of capabilities in house really add a lot to a company. We have the capability to engineer everything from the composite design to the systems to the interior. With the interior, if it needs to be extremely lightweight yet still traditional-looking, those capabilities are really important. Plus, our ability to work with the defense industry—there’s a level of credibility to that.

 

Q: Yacht clients are accustomed to getting their way, so they want to build a custom yacht that reflects their ideas. But, how do you balance the need to do that yet tell them “no” when needed?

A: That’s a challenge. You don’t have to go far afield before finding expectations that just boggle the mind. We built a 124-foot Bruce King sailboat that had a pipe organ in it, and a cherry bathtub, and a fireplace. It’s just unbelievable, some of the design elements and the expectations of these very creative yacht designers and interior designers. We can pretty much accomplish most any desire that anyone would have. It becomes hugely complicated and very expensive to do some of the things, but the capabilities exist.

Megayacht News Leadership Series: Dr. Herbert Aly, Blohm+Voss

Herbert-Aly-Blohm-Voss

Blohm+Voss, world famous in shipping circles for building the Bismark and Scharnhorst, was snapped up last year by investors who foresee a bright future in building megayachts that top the 260-foot benchmark established with the recent buildings of Mayan Queen IV, A, Palladium, and Eclipse. London-based Star Capital Partners took over all non-military sectors of the business from ThyssenKrupp Marine. The acquisition, reported to have cost just $195 million, included the Blohm+Voss shipyard as well as the megayacht construction and repair divisions. Dr. Herbert Aly, Blohm+Voss’ managing director, spoke frankly to Megayacht News about why the acquisition was sought and what has resulted. He also talked about what he sees as benefits of the non-disclosure agreements that are becoming so prevalent in the upper end of the megayacht market.

 

MYN: What convinced you that Blohm+Voss could find the right financial partner in the worst economic crisis of modern times?

HA: We are a strong brand and as such are well-known worldwide. This is especially true when you consider our new-build activities, our complex repair, refits and conversion activities.  Then you must take into account our long track record as a leading component and service supplier for the global shipbuilding and oil & gas industry. Altogether, in combination with a skilled team, the strong backbone of German engineering and a sound strategy in place to expand in quality markets, I knew we would find shareholders eager to invest into the brand.

 

MYN: How does Blohm +Voss stand apart from other shipyards targeting the same super-size superyacht market?

HA: We have the proven experience and the in-house technical expertise as well as the capacities that enable us to offer tailor-made solutions for the most demanding buyers in this market. Ultimately, customers seeking to commission a unique and very large motoryacht to their precise needs and requirements will always end up contacting us. We are known as those who always make the extra effort to perfectly meet the customers’ expectations in fully customized projects.

 

MYN: It is now over a year since the shipyard was thrown the lifeline from Star Capital. How has the year been spent, and what have you achieved during that time?

HA: After the adjustment to the corporate structure of the new investor, we had to get back across to the market that Blohm+Voss remains in the picture as an interested and serious player in the market for megayachts. Having meanwhile various inquiries and promising projects under development in that segment, it proves that our approach was right. All businesses performed better than shown in the previous plans, which is a strong indication that our strategic direction is a sound one.

 

MYN: Without the intervention of Star Capital, what do you think would have happened to the superyacht building and refit division of Blohm+Voss?

HA: Our former owner had lost interest in non-naval shipbuilding as a whole and decided to sell that part of activities. They had made clear that, otherwise, they would discontinue their shipbuilding activities at the location in Hamburg, meaning the closing down of the activities.

 

MYN: Tony Mallin, CEO of Star Capital, said publicly, “we intend to invest by providing a significant capital commitment to drive growth and job creation.” Can you explain what has been received to date?

HA: The capital commitment of Star Capital Partners provides a strong foundation for a long-term partnership. That means that Blohm+Voss has got the chance to continue as a solid and reliable partner to our clients in the complex megayacht business and hence secures future business and jobs. We have, for example, recently received comprehensive new orders at Blohm+Voss Repair for the lifetime extension of two floating production storage and offloading units, and several cruise ships have been docked in 2012 and will do so in 2013 and 2014, too. Besides the motoryacht Project Graceful under construction, we are also working on several promising new-build and refit projects for very large motoryachts.

 

MYN: Shortly after the deal with Star Capital was completed, you said, “Opportunities exist in each of the markets within which the businesses operate. We hope to take advantage of these opportunities with the backing of our new owners, who share our vision for the business.” How successful have you been in reaching your goal?

HA: In two of our businesses, namely the ship component and the pipe-handling equipment business, we have outperformed the shareholders expectations already. Accordingly, we have all options open. Ship repair and conversion business also has performed better than expected, given the actual market and competitor situation, which allows us to continue this successful growth story.  Regarding megayacht new building, we always knew that it would take some time to retrieve the customers’ confidence after the hesitation shown by our former shareholder. This uncertainty has come to an end now, and we are well received by the market again with respect to upcoming serious projects.

 

MYN: Where in the world do you think the new superyacht owner will come from?

HA: I think that as in the past years, megayacht owners will mostly come from Eastern Europe and the Middle East. Emerging markets in South America and Asia have and will surely generate high-net-worth individuals interested in motoryachts. However, I think that it will require much more time to go before such long-term potential will reflect in the market for very large megayachts.

 

MYN: Blohm+Voss and other shipyards are often tied into signing NDAs. Is this, in your view, good or bad for the industry?

HA: For us as the building shipyard, there is no other choice other than to follow the owner’s expectations, and to professionally deal with confidentiality is a significant part of our brand awareness. It might sound easier to be allowed to show to interested new owners pictures if we could, but not being allowed to do so also gives a special aura of extreme exclusivity to our work. Furthermore, the megayacht world is a small one, owners know each other, meet onboard, and talk between themselves. A recommendation from an owner is, in our opinion, a lot more valuable than anything having been done by us. All in all, I do not think that it is bad thing for the industry.

 

MYN: Blohm+Voss has not yet joined SYBAss. Is this a conscious decision, and if so why?

HA: Blohm+Voss was told by SYBAss to hold off its application until the market received a vote of confidence that our shipyard will remain active in the field of new builds. This has been demonstrated, but presently we have no plans to apply for SYBAss membership.