This forward-thinking charter show, from IGY Marinas and IYBA, improves upon the traditional yachting event model.
For years, discussion has flared about the direction of global yachting trade shows. These debates focus on the challenges of reconciling the different needs of regional and international target groups and remaining relevant. The inaugural Caribbean Charter Yacht Show is a direct result. It’s a reimagined format built from the ground up for the industry, by the industry.
Hosted at Yacht Haven Grande in St. Thomas from December 9 to 12, the event is by IGY Marinas and The International Yacht Brokers Association (IYBA). It’s open to international charter brokers and 50 of the world’s best charter superyachts from 80 to 450 feet. Above all, however, it’s an opportunity to innovate compared to a traditional boat show. It’s a catalyst to build commercial goodwill, initiate charter business, and stimulate the winter charter season.
Quality, Relevance, and Timing
Customer attitudes and behaviors morphed due to the pandemic. Charter guests are looking for signs that the industry has diversified. Additionally, 2020 proved the marine sector can’t rely on technology alone for lead generation or information distribution. Plus, it highlighted that our social and physical environments are more fluid. Collectively, these confirmed that trade shows are overdue for fresh positioning.
The Caribbean Charter Yacht Show is an experiential showcase wherein the superyachts demonstrate their Caribbean offerings for the 2021/2022 season. As is customary, brokers can visit them and network with likeminded peers. Equally important, the show features educational seminars and vital details on local cruising grounds, logistics, supplies, and shore support. This inside information about the best experiences for clients lets the brokers themselves help shape the show’s evolution.
Caribbean Charter Yacht Show: Reimagined Format
One unique selling point is a distinctively U.S. Virgin Islands theme. Many charter shows are carbon copies, capable of being held anywhere, without a nod to local culture. You’d have no idea which country you were in other than the show name. Therefore, adding a community element via Caribbean-themed activities, seminars, and entertainment enhances the format. More so, it fosters interaction, visitor engagement, and a higher economic impact locally.
Award-winning Yacht Haven Grande is the perfect host for the Caribbean Charter Yacht Show. It’s a focal point in one of the most popular winter charter destinations. Capable of berthing vessels to 656 feet (200 meters), Yacht Haven Grande is a marina for living, not a one-off visit.
With an eye firmly on trends and development, IGY Marinas and IYBA are rewriting the charter-show playbook. This is a forward-thinking event shaped by a distinct Caribbean sensibility. Most importantly, the Caribbean Charter Yacht Show is more than just another cog in the sales cycle. It resets the boat-show model and meets charter brokers where they are today to prepare them for the future. Industry advocacy will be IGY Marinas’ and IYBA’s currency.
The show offers lower registration fees and dockage with no minimum stay or high-season premiums. Likewise, take advantage of discounted hotel accommodations and special flight arrangements. U.S. visa support services are available, too.
To register, visit the show website caribbeancharterys.com.