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    • Associations & Organizations
          • Associations & Organizations Recent Posts
            Yachting for Forests aims for more sustainability aboard superyachts
            Yachting for Forests: Sustainability Standards for Woods on Your Yacht

            March 27, 2023 By Marie Cullen

            Junior SeaKeeper students learn about water sampling from superyachts
            Junior SeaKeeper Program Wants Young Ocean Ambassadors

            July 20, 2022 By Marie Cullen

            superyacht company Northrop & Johnson is supporting Water.org
            Water.org Gains Support From Northrop & Johnson

            June 11, 2022 By Marie Cullen

    • Brokerage
          • Brokerage Recent Posts
            Graceful is alleged to be among Russian-owned superyachts
            Imperial Yachts, Several Superyachts Added to U.S. Sanctions List

            June 3, 2022 By Diane M. Byrne

            a new Y.CO partnership with YachtAid Global will see superyachts step up for sustainability
            Y.CO Partnership With YachtAid Global Supports New Sustainability Efforts

            June 12, 2021 By Diane M. Byrne

            Bruce Brakenoff, Jr. and his team are now part of the Edmiston expansion in the USA
            Edmiston Expansion in America Sees Perini Navi USA Team Come Onboard

            September 5, 2020 By Marie Cullen

    • Motoryachts
          • Motoryachts Recent Posts
            Hargrave E Series yacht Romeo Foxtrot
            Hargrave E Series Yacht Makes Global Premiere

            March 25, 2023 By Marie Cullen

            the Rossinavi yacht Alchemy launched in March
            Rossinavi Yacht Alchemy Reveals Chemistry of Design & Build Teams

            March 24, 2023 By Diane M. Byrne

            the first AB 120 yacht
            The First AB 120 Yacht Splashes, Set for American Shores

            March 21, 2023 By Marie Cullen

    • Sailing Yachts
          • Sailing Yachts Recent Posts
            the Perini Navi Genesis fleet includes a 77m superyacht
            The Perini Navi Genesis Fleet: Famed Sailing Brand Re-imagined

            March 22, 2023 By Marie Cullen

            the SW100X yacht is an all seas cruiser
            SW100X Yacht Has Seaside Lounge, No Mere Swim Platform

            March 16, 2023 By Marie Cullen

            the first wallywind 110 yacht will be delivered in 2024
            First wallywind 110 Yacht to Sail the Med in 2024

            March 10, 2023 By Marie Cullen

    • Superyacht 101 Series
          • Superyacht 101 Series Recent Post
            Buddy Darby
            Superyacht 101 Series: Advice From Fellow Owner Buddy Darby

            November 9, 2016 By Diane M. Byrne

            Mark Robba
            Superyacht 101 Series: Advice From Fellow Owner Mark Robba

            October 31, 2016 By Diane M. Byrne

            superyacht 101 owner's representative
            Superyacht 101 Series: Selecting an Owner’s Representative

            July 29, 2016 By Diane M. Byrne

    • Tenders, Toys, &
      Products
          • Tenders, Toys, & Products Recent Posts
            Yacht Life Vodka is for discerning palates
            Yacht Life Vodka Lets You Sip the Good Life

            March 23, 2023 By Megayacht News Staff

            the Wooden Boats Limo Tender 27 is for the owners of a Sanlorenzo superyacht
            Wooden Boats Limo Tender 27 Leans Into Fast Fun

            March 14, 2023 By Marie Cullen

            the Coast New Zealand Nimbus Collection comprises inflatable furnishings for superyachts and homes
            Coast New Zealand Nimbus Collection, Customer-Requested Floating Furniture

            February 23, 2023 By Megayacht News Staff

    • The Superyacht 6
          • The Superyacht 6 Recent Posts
            The Superyacht 6: 6 Superb Charter-Yacht Crews

            October 23, 2011 By Diane M. Byrne

            The Superyacht 6: 6 Must-See Megayachts at the Fort Lauderdale Show

            October 9, 2011 By Diane M. Byrne

            The Superyacht 6: 6 Editor’s Picks From the Monaco Yacht Show

            September 24, 2011 By Diane M. Byrne

    • Photo Galleries
          • the superyacht saloon aboard the Van der Valk yacht Blue Jeans
            Yacht Blue Jeans Begins Globetrotting: Photo Gallery

            January 16, 2023 By Marie Cullen

            Azimut Grande 26M megayacht
            Azimut Grande 26M Packs Punch in 86 Feet: Photo Gallery

            December 8, 2022 By Diane M. Byrne

            the Infinity Nine yacht
            Charter the Infinity Nine Yacht, Belonging to Former NBA Star: Photo Gallery

            November 24, 2022 By Marie Cullen

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    • Yard News
          • Yard News Recent Posts
            Savannah Yacht Center joins Safe Harbor Marinas
            Savannah Yacht Center Sells to Safe Harbor Marinas

            March 23, 2023 By Diane M. Byrne

            Cantiere delle Marche and IYC join forces for superyacht sales
            Cantiere delle Marche and IYC Partner for U.S. Superyacht Sales

            March 22, 2023 By Diane M. Byrne

            a variety of Ferretti Group yachts
            Ferretti Group Acquires Additional Shipyard for Big Boats

            March 20, 2023 By Marie Cullen

    • Sponsored Posts
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  • Charter & Cruising
    • Charter & Cruising News
          • Charter & Cruising Recent Posts
            go whiskey-tasting in Scotland on Grey Wolf for an exceptionally memorable experience
            Go Whisky-Tasting in Scotland on Grey Wolf Superyacht Charter

            March 9, 2023 By Marie Cullen

            YachtAid Global has launched Operation Lalesi
            Operation Lalesi From YachtAid Global Delivering Earthquake Aid to Turkey

            February 16, 2023 By Diane M. Byrne

            book a Pandion Pearl yacht charter for an extraordinary itinerary
            Charter the Pandion Pearl Yacht for 14 Fabulous Destinations in 12 Days

            February 13, 2023 By Marie Cullen

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    • Destination Guides
          • Destination Guide Recent Posts
            a superyacht charter in Tahiti should include Opuhohu Bay
            Superyacht Charter in Tahiti: 7 Reasons to Book Now

            February 27, 2023 By Megayacht News Staff

            an Ohana yacht charter in Croatia can begin and end in Split
            Yacht Charter in Croatia Isn’t Beyond Your Means

            January 25, 2023 By Jill Bobrow

            St. John is a budget-friendly charter destination for superyachts
            3 Budget-Conscious Yacht Charter Destinations for This Winter

            November 29, 2022 By Megayacht News Staff

    • Marinas News
          • Marina News Recent Posts
            Jones Bay Marina is gaining superyacht slips
            Jones Bay Marina Gaining More Megayacht Berths

            March 11, 2023 By Ken Kremsler

            Marina Port Vell is the Preferred Superyacht Marina for the 37th America's Cup
            Marina Port Vell Named Preferred Marina for Superyachts for America’s Cup

            January 17, 2023 By Diane M. Byrne

            Chula Vista Marina is near the famed Third Avenue
            Chula Vista Marina Acquired by Safe Harbor Marinas

            December 25, 2022 By Ken Kremsler

  • People
    • Consultants
          • Consultants Recent Posts
            YachtAid Global has launched Operation Lalesi
            Operation Lalesi From YachtAid Global Delivering Earthquake Aid to Turkey

            February 16, 2023 By Diane M. Byrne

            the yacht Tango belongs to Russian national Viktor Vekselberg
            2 Indicted for Assisting Sanctions Evasion of the Yacht Tango

            January 23, 2023 By Diane M. Byrne

            Donald L. Blount left an indelible mark on superyachts
            Superyacht Owners & Industry Figures Who Died in 2022

            December 29, 2022 By Diane M. Byrne

    • Crew
          • Crew Recent News
            CrewBlast will fill superyacht crew needs
            CrewBlast Will Connect You to Crew Seeking Jobs in Seconds

            March 18, 2023 By Ken Kremsler

            the Irina VU yacht is a Sunseeker 115 Predator like this sistership
            Irina VU Yacht Disappearance Leads to Captain’s Arrest

            February 3, 2023 By Diane M. Byrne

            superyacht crew gyms lead to better teamwork
            7 Reasons Why Superyacht Crew Gyms Are Essential

            January 19, 2023 By Ed Thomas

    • Designer Directory
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    • Designers
          • Designers
            Vripack is upcycling with North Sails to get superyachts to help clean beaches
            Vripack Is Upcycling Sails Into Beach Cleanup Bags—and You Can Get One

            December 3, 2022 By Marie Cullen

            Donald L. Blount left an indelible mark on superyachts
            Donald L. Blount, Renowned Naval Architect, Dies

            July 15, 2022 By Diane M. Byrne

            the Marco Casali Freedom Collection includes 500 superyacht NFTs
            Marco Casali Freedom Collection NFTs Minting Now

            April 15, 2022 By Marie Cullen

    • Leadership Series
          • Leadership Series Recent Posts
            Alexander Dreyfoos
            Megayacht News Leadership Series: Alexander Dreyfoos, Silver Cloud Owner

            September 6, 2016 By Diane M. Byrne

            Roberto Zambrini
            Megayacht News Leadership Series: Roberto Zambrini, Mondomarine

            August 1, 2016 By Michael Verdon

            Antonio Romano Hot Lab Yacht & Design
            Megayacht News Leadership Series: Antonio Romano, Hot Lab

            July 1, 2016 By Frances and Michael Howorth

    • Owners
          • Owners Recent Posts
            the owner of Lady May is Guo Wengi a.k.a. Ho Wan Kwok
            Owner of Lady May Arrested for Fraud & Money Laundering

            March 20, 2023 By Diane M. Byrne

            Loretta Rogers owned the superyacht Loretta Anne
            Loretta Rogers, Owner of Loretta Anne: 1939-2022

            January 20, 2023 By Diane M. Byrne

            Donald L. Blount left an indelible mark on superyachts
            Superyacht Owners & Industry Figures Who Died in 2022

            December 29, 2022 By Diane M. Byrne

    • Yard Staff
          • Yard Staff Recent Posts
            Giuseppe Taranto was the vice chairman of The Italian Sea Group superyacht conglomerate
            Giuseppe Taranto, The Italian Sea Group Vice Chairman, Dies

            February 27, 2023 By Diane M. Byrne

            Jan-Eric Nyfelt, a co-founder of the Baltic Yachts superyacht yard, as a young sailor
            Jan-Erik Nyfelt, Baltic Yachts Co-Founder, Dies

            February 7, 2023 By Diane M. Byrne

            Donald L. Blount left an indelible mark on superyachts
            Superyacht Owners & Industry Figures Who Died in 2022

            December 29, 2022 By Diane M. Byrne

  • Events
    • Awards
          • Awards Recent Posts
            the Bowsprit Award will be given at The Honours superyacht awards ceremony
            The Honours Superyacht Awards Nominations Deadline Approaching

            February 4, 2023 By Marie Cullen

            The Honours recognizes superyachting achievers
            The Honours Awards to Recognize Superyachting Change Makers

            September 27, 2022 By Diane M. Byrne

            SeaKeepers honoring Nainoa Thompson along with superyacht owners
            SeaKeepers Honoring Nainoa Thompson & Polynesian Pioneers

            August 13, 2022 By Marie Cullen

    • Boat Shows & Seminars
          • Boat Shows & Seminars Recent Posts
            you'll see plenty of superyachts at the Palm Beach show
            Palm Beach Boat Show Superyachts to Put on Your Must-See List

            March 8, 2023 By Ken Kremsler

            the Flute Mirabello superyacht tender show takes place at Porto Mirabello
            Mirabello Flute Is World’s First Luxury Superyacht Tender Show

            January 13, 2023 By Ken Kremsler

            DB( is among brokerage yachts at FLIBS
            4 Fantastic Brokerage Yachts at FLIBS 2022

            October 21, 2022 By Ken Kremsler

    • Fundraisers
          • Fundraisers Recent Posts
            superyacht companies support the London to Monaco cycle ride
            Join the Fifth London to Monaco Cycle Ride to Support BLUE

            September 3, 2022 By Ken Kremsler

            superyacht owners can aid Mikoko Pamoja via Yacht Carbon Offset's blue carbon initiative
            Yacht Carbon Offset’s First Blue Carbon Project

            March 27, 2021 By Marie Cullen

            YacvhtAid Global launched Operation Viti for superyacht owners and crew to aid Fiji
            Operation Viti by YachtAid Global, for Fiji’s Tropical Cyclone Yasa Recovery

            January 1, 2021 By Marie Cullen

    • Rendezvous & Events
          • Rendezvous & Events
            Marina Port Vell is the Preferred Superyacht Marina for the 37th America's Cup
            Marina Port Vell Named Preferred Marina for Superyachts for America’s Cup

            January 17, 2023 By Diane M. Byrne

            the Superyacht Cup Palma 2022 has high interest
            Superyacht Cup Palma 2022 Set to Kickstart the Summer

            April 12, 2022 By Marie Cullen

            NZ Superyacht Fishing Competition Coming in 2022
            Fish On! NZ Superyacht Fishing Competition Coming in 2022

            July 31, 2021 By Diane M. Byrne

    • The Superyacht Cup
          • The Superyacht Cup Recent Posts
            the Superyacht Cup Palma 2023 is the 27th year of the race
            Superyacht Cup Palma 2023 Setting Sail: Sunday Superyacht Video

            January 29, 2023 By Marie Cullen

            The Superyacht Cup Palma regulars and newcomers are excited
            Superyacht Cup Palma Regulars and Newcomers Set to Race

            January 29, 2022 By Marie Cullen

            the Superyacht Cup Palma is exclusively for sailing superyachts
            Superyacht Cup Palma to Celebrate 25th Anniversary, With Changes

            February 27, 2021 By Marie Cullen

    • Sponsored Posts
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  • Podcasts & Videos
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            Patrick Knowles of Patrick Knowles Design
            Patrick Knowles: What Superyacht Owners Want

            March 21, 2023 By Megayacht News Staff

            Operation Swimway needs superyacht owners and guests to help
            Operation Swimway: Scientists Need Your Help  

            March 6, 2023 By Megayacht News Staff

            the Yacht Environmental Transparency Index provides a benchmark for superyachts
            The Yacht Environmental Transparency Index: A Benchmark for Sustainability in Superyachting

            February 24, 2023 By Megayacht News Staff

    • Yacht Videos
          • Recent Yacht Videos
            the Moonen Cocoon superyacht
            Moonen Cocoon Crushes Force 5 Conditions: Sunday Superyacht Video

            March 26, 2023 By Ken Kremsler

            the superyacht known as Heesen Project Setteesettanta underwent scale model tests
            Heesen Project Setteesettanta Tank Testing: Sunday Superyacht Video

            March 12, 2023 By Diane M. Byrne

            the Royal Huisman Project 406 sportfishing yacht cockpit
            Royal Huisman Project 406 Sportfishing Yacht Decked Out: Sunday Superyacht Video

            March 5, 2023 By Diane M. Byrne

    • Builder Videos
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            WiderCat 92 hulls
            WiderCat 92 Hulls Move Through Fano Streets: Sunday Superyacht Video

            January 15, 2023 By Marie Cullen

            fuel cell superyacht at Lürssen
            Megayacht News Minute: Fuel Cell Superyacht at Lürssen

            October 13, 2022 By Diane M. Byrne

            the Port of Port Angeles has a superyacht Marine Trades Center
            Washington’s Port Angeles Is Making Maritime Waves: Sunday Superyacht Video

            December 26, 2021 By Marie Cullen

  • About
Home / Builders / Sirena Yachts “Very Confident Stepping Into That Bigger Size Range”
the Sirena Yachts 42 Meter superyacht pool and aft deck

Sirena Yachts “Very Confident Stepping Into That Bigger Size Range”

November 1, 2022 By: Megayacht News Staff

Istanbul-based Sirena Yachts recently launched its Sirena Superyachts division, with its sights particularly set on one market. “The U.S. stands at the top of country rankings for yachts over 30 meters,” Constantinos Constantinou, head of Sirena Yachts USA, says. “We expect U.S. yacht buyers to be mightily impressed by their innovative design concepts and features.” In an interview with MegayachtNews.com’s editor, Diane M. Byrne, Constantinou explains how the new Sirena 35 Meter (115 feet), 42 Meter (138 feet), and 50 Meter (164 feet) are a natural progression.

Diane M. Byrne: You’ve already been offering an 88, but did you always envision having a superyachts division?

Constantinos Constantinou: We’ve always had bigger yachts—let’s say over 100 feet—in our business plan. But over the last couple of years, that strategy started crystalizing. We were thinking of a 108 composite yacht for a while as a next step. But when looking at the market, the demographics, particularly the trends related to the growth of high-net-worth individuals in the world, one can hear and see that the market is under-served with larger yachts. So, instead of building our next composite yacht, we decided to do it right and step into the superyacht market. And do that with a range of three models with steel hulls and aluminum superstructures.

Sirena Yachts 50 Meter superyacht division model
Sirena Yachts 50 Meter

Diane M. Byrne: Those models seem to be sweet spots size-wise particularly for the American market.

Constantinos Constantinou: I feel exactly that way. I think we’re going to do very, very well. That size range is very, very popular in the U.S. Currently, U.S. sales for Sirena Yachts are 60 percent of production. So we’ve managed in a fairly short amount of time to command a very serious marketshare. Just to give you an idea on units, we’ve so far delivered 48 boats, in less than four years. And we have another 27 on order. This is based on today’s numbers. Particularly, though, as relates to the 88, we’ve delivered three already, and we have two more to deliver next year. And, we’re in the process of signing another order for 2024. So based on how well the product has been received in the U.S. market, we feel very confident stepping into that bigger size range.

Diane M. Byrne: Even though Sirena Yachts’ dealer network doesn’t really deal with superyachts, they do know whether clients are looking at bigger boats.

Constantinos Constantinou: In fact, we have at least four superyacht owners that have bought a Sirena as a second boat. So already there are some touch points with owners. Plus, from our 88 owners, at least half of them have already expressed interest.

Sirena Yachts re-imagines the traditional aft deck

Diane M. Byrne: What else do you feel that you bring that buyers aren’t finding elsewhere?

Constantinos Constantinou: It’s not always easy to innovate. But we’re going to focus on two things, the product and our philosophy. So if we look at the product, there’s some good innovation in terms of the layout and ideas with the private terrace for the owner. So we believe that we’ve managed to create something new for the owner’s quarters. We’ve looked at how the aft deck is treated. And we’ve departed from the conventional approach where the aft deck is your dining area. That that has freed up a lot of space on the aft section to do a lot of things.

Everybody who steps onboard our boats can’t believe the space and volume. So we’re going to deliver a kind of volume. I can tell you right now, for instance, that the 35 Meter and the 42 have the biggest gross tonnage in their size class. So size and space and innovative layout is just one thing.

Sirena Yachts 42 Meter superyacht owner terrace
the owner’s terrace

The philosophy of Sirena has been the cornerstone of our success. And that is our respect of the owner, and how we treat the owner. We build yachts for the owners. Obviously, we build yachts for a living, but we want to cater to the owners. I think you hear that a lot, but it’s not something that many yards actually pull off. And we have that approach and philosophy starting at 58 feet. Nowadays, nobody below 100 feet will really entertain customizing boats, other than different flooring, furniture, whatever, all in the name of efficiency. But, the fact that we are a vertically integrated company, and we do everything in house, allows offering a level of customization that buyers just cannot find.

We also attract the experienced owner. Why? Because once they step onboard, they have an understanding and appreciation of what we’re offering. They immediately show their enthusiasm for the product; the respect of what it is that we bring to the table. And they have benchmarks; they’ve owned other yachts in the past. We want to bring to them the kind of respect that goes with that, and then build their next yacht exactly the way that they want it, the way that they couldn’t get it before from anybody else.

Diane M. Byrne: The three superyacht models are all clearly in the 500-GT-and-under market. Do you think you’ll stay within that realm, or go above it eventually?

Constantinos Constantinou: I think it’s really premature to be talking about that. We need to earn our position in that market. So for now, we’re just focused on doing that. And we’ll be happy when we receive the kind of recognition that we would like in that segment.

Sirena Yachts sirenayachts.com

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