A year after buying Fraser Yachts, expanding further into megayachts, MarineMax has added yet another superyacht specialist to its fold. This time, it’s the brokerage, charter, and yacht-services company Northrop & Johnson. This gives MarineMax a much larger ability to grow its customers up into bigger boats. Furthermore, it can keep them longer into their cruising lives, and offer management or sales assistance.
The largest recreational boating retailer in the United States, MarineMax can now “provide an even greater network,” says CEO Brett McGill. He points to Northrop & Johnson offering not just brokerage, charter, and yacht management, but also insurance, new-build consultation, and crew placement. “From entry-level boaters to the largest luxury yacht, we want our clients’ experiences to be the best in the world,” he adds.
Northrop & Johnson dates back to 1949. It has offices in the Americas, Asia, Australia, and Europe. Besides the above-mentioned services, it has its own digital marketing agency, too. The agency supports advertising efforts and generates leads. Plus, it creates original content for customers. Since MarineMax bought Fraser Yachts last summer, the new acquisition makes it a dominant player across all parts of the ownership and vacation experience. (On a related note, MarineMax has long offered MarineMax Vacations, which offers both crewed and bareboat charters.)
Kevin Merrigan, CEO and chairman of Northrop & Johnson, is staying with the company. The rest of the team is remaining as well. “MarineMax stands out as best in class for boats and yachts under 120 feet,” he explains. “With the combination of the teams and resources of both Fraser Yachts and Northrop & Johnson, MarineMax can provide end-to-end global boating solutions as we grow the superyacht services business.”
A publicly traded company, MarineMax made the acquisition announcement in revealing its first-quarter performance yesterday.
Northrop & Johnson northropandjohnson.com