Customers stay loyal to a brand for a variety of reasons, including consistently good service, features, and quality. Familiarity is another big attraction. This often means buyers know the look and feel they’re going to get with each product. So, when a brand like Ocean Alexander turns the tables on traditional styling with a new model, what’s a buyer to do? In the case of the customers for the Ocean Alexander 90r, they get excited. It’s no hyperbole when the builder says the new megayacht is a revolution. She’s radically different than any other yacht in its history. Likewise, she throws down the gauntlet in terms of what a “small” megayacht can and should offer.
With naval architecture by Arrabito Naval Architects, a first-time partner, the Ocean Alexander 90r has her own hull design. (She’s a complement to, rather than a replacement for, the Ocean Alexander 90.) The 92’5” (28.2-meter) megayacht features a plumb bow, bolstering volume. Notable, too, she bears a 22’5” (6.9-meter) beam, wider than that of competitors.
Those dimensions make the 90r look the part of a leading lady. But, the angular styling, by Evan K. Marshall, and abundance of glass command your attention. Strong, assertive lines, a raised bow, and more characterize her. As for glass, the megayacht incorporates the most extensive use of it so far by Ocean Alexander. It’s nearly floor to ceiling along parts of the main deck—“nearly” because freestanding furnishings in the saloon will, inevitably, block the low-level views. But, the picture window in the master and sliding glass doors in the dining area lend extra serenity and satisfaction. Remember, this is a sub-150-footer. Evan Marshall himself admits the Ocean Alexander 90r challenged his team. She’s also challenging convention.
Still need convincing about challenging convention? Check out this beach club. Yes, a beach club. A dedicated beach club. With glass from floor to ceiling, continuing up overhead, too. With the transformer swim platform (top), it’s a versatile, all-day lounge. The kids can swim and splash to their heart’s content, while you stay comfortably out of the sun yet still keep an eye on them. Alternately, grab a drink and enjoy some music come sundown. Either way, Sunbrella fabrics mean nothing is so delicate as to get ruined. And, you remain immersed in the on-water atmosphere. Equally important, the manual sliding glass doors are, according to Ocean Alexander, rated to a sea state 5, meaning 13-foot (nearly 4-meter) seas.
As mentioned above, the Ocean Alexander 90r eschews built-in furnishings. It’s for flexibility, as well as a spacious feel. It works wonders in the saloon and dining area. Note the island by the dining table. It has a stow-away bar—one of five bars onboard, making the megayacht ideal for entertaining. Interestingly, “People were concerned that the lack of built-ins would mean a loss of storage,” explains Sally Doleski, vice president of marketing. Banish the thought. Stowage abounds, from dedicated flatware drawers to hidden cabinets down hallways.
Choices abound aboard, too. Do you want four staterooms, or five? The former puts the master (seen here) on the main deck and three guest cabins below. Even that represents a choice, though. Select a bow VIP (rivaling some master staterooms) and mirror-image twin/doubles amidships, or two twins forward and a beamy VIP amidships. With five staterooms, the forward VIP becomes two twins, and the two aft staterooms remain the same. Regardless, since she’s semi-custom, the Ocean Alexander 90r offers a variety of woods. Hull number one features satin-finished oak with mahogany and stainless steel details. From sconces to nightstand details, Marshall’s studio “thought of every little design element,” Doleski asserts. Ocean Alexander’s in-house interiors department executed them beautifully.
Although an overall radical departure, the Ocean Alexander 90r remains true to the builder’s heritage. She features full side decks, hefty elliptical handrails, and engine-room accessibility, among other things. Expect this combination of both worlds to continue, too. A full “r” series is in development, with Arrabito Naval Architects designing each hull. Likewise, Evan K. Marshall is handling styling and interior design. For now, though, here’s more of the Ocean Alexander 90r.