While working for a fine restaurant, Jaclyn Sienna India noted key aspects of luxury hospitality. For instance, the chef not only knew where every ingredient came from, but also could talk in detail about their origins. The same held true with the sommelier for the wines. Why, she wondered, were other luxury-hospitality professionals, especially in travel, not personally acquainted with the experiences they booked? She created Sienna Charles in 2008 to address this.
Based in New York, India combines her passions for travel and luxury with a keen understanding of what discerning individuals want and need. Through Sienna Charles, she therefore personally vets, selects, and creates extraordinary experiences. In fact, India spends hundreds of days each year traveling globally, visiting superyachts for charter, exclusive resorts, and more. It’s why she’s earned the trust of her clients, who include world leaders and families. It’s further why Wealth-X, Bloomberg News, Forbes, and more seek her commentary—and why she’s the latest guest for the Megayacht News Radio podcast.
In our conversation, India discusses the origins of Sienna Charles, rooted in elevated service. Additionally, she explains how she and her clients are adapting luxury travels to the pandemic. In fact, a full 75 percent of Sienna Charles’ business so far this year has involved yacht charter, more than double compared to 2019. Additionally, she shares her views on how yachting can align its high-touch practices to the current no-contact world.
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Sienna Charles siennacharles.com