If a yacht builder is going to offer a new series to pique interest among prospective buyers, doesn’t it make sense to first define exactly who those buyers are? Admiral Tecnomar, in collaboration with Vripack, did that in developing an all-aluminum, semi-displacement megayacht series. The result, called Envy, reflects a re-thinking of general arrangements and styling rooted firmly in design elements of great appeal to youthful, active, and high-profile cruisers.
The Envy megayacht series is comprised of the Envy 3, Envy 4, and Envy 5, measuring 33, 40, and 50 meters, respectively (108, 131, and 164 feet). How did the builder and design office settle on the profile of the potential owners? Admiral Tecnomar actually gave Vripack full freedom to explore ideas. The design office studied both the history of the shipyard’s clientele and the buyers of Admiral Tecnomar’s primary competitors. Then it studied the prospective clients that have expressed interest in the Italian builder’s offerings recently. A personality emerged: lively, outgoing, and luminary.
Next, Vripack tapped into design studies it had been undertaking independently, termed VriThink (a play on words on “rethink”). In a nutshell, VriThink had every member of Vripack looking to architecture, fashion, and more to explore design trends influencing everyday life. From these, the team selected three trends: the desire for customization, transparency, and what Vripack calls “soft lines with a bite.”
To the latter point, Vripack noted the strong-edged yet still smooth lines of concept cars, for example. For transparency, the inspiration included the see-through glass comprising full floors of office buildings and even walls and ceilings of homes. Rounds of sketching and sharing the drawings with Admiral Tecnomar led to the profile elements you see in the renderings here of Envy. There’s a mix of aggressive and soft, solid and see-through.
There are further expressions of transparency in each Envy megayacht. The windows are full height, brightening the already airy atrium rising through all internal decks. The beach club incorporates three folding platforms, for more than just fore-aft usage and appreciation of an anchorage.
All of these factors are being used as key selling points, as is the customization, of course. But so, too, is the general arrangement. Perhaps as a reflection of today’s consumers leading a more relaxed lifestyle, the dining and saloon areas on Envy’s main deck are side by side, not fore and aft, and definitely not separated by walls. Since Envy’s eventual owners are as likely to entertain daytime as they do nighttime, there’s as much importance put on room flows throughout the interior as there is to relaxation and sunning space outside. Some builders and designers in recent years have expanded alfresco space because owners and guests do spend a good deal of time outside, but they have done so at the expense of making the indoors as welcoming as it could be.
Certainly, the Envy megayacht series still embraces familiar elements like a main-deck owner’s suite and a handful of guest accommodations below decks. But, those guest staterooms are forward of the central atrium and stairway, not aft. It’s yet another example of what can result when a shipyard intent on exploring fresh options turns to a proven design house noted for its equally fresh thinking.
For more information directly from Admiral Tecnomar about the Envy series, fill out our contact form.
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