Not long ago, after a yacht owner took delivery, he or she really didn’t have much interaction with the shipyard. Maintenance and refit tasks, for instance, were the domain of independent service facilities. These days, however, more yacht builders recognize the importance of fostering and keeping closer ties to customers. Nautor’s Swan Global Service is the latest example of the attitude change.
The new division unites more than a dozen independent, authorized service centers under the Nautor’s Swan name and control. Additionally, it unites them with and re-brands long-term service hubs in strategic Mediterranean regions. Specifically, those hubs are Palma de Mallorca and Badalona in Spain, Villefranche-sur-la-Mer in France, and Scarlino in Italy. All of this complements some refit and repair that takes place at Nautor’s Swan headquarters in Finland. “A shipyard like ours needs to make this move, with thousands of yachts cruising around the world and all with different characteristics,” explains Giovanni Pomati, Nautor Group CEO. In fact, Nautor’s Swan has delivered more than 2,350 yachts since 1966.
Nautor’s Swan Global Service will address all aspects of customer care and after-sales service. Headed by Oscar Ibanez, who previously ran the Palma service center, the new division therefore can supply spare parts, perform surveys, and provide technical consultancy. It can even further provide racing assistance, especially helpful since many Swan owners enjoy regattas. Finally, should an owner so wish, Nautor’s Swan Global Service can provide yacht management. “The Global Service is just that!” Ibanez says. “The freedom to call us anything for anything our customers need.”
Expect the program to expand in the coming months. Already, plans are underway to address restoration needs of older Swan yachts. Some certified maintenance programs are in development, too.
Nautor’s Swan nautorswan.com