It’s official: The Monaco Yacht Show is on for this year, from September 22 to 25. As pledged last year, organizers are re-imagining it particularly to attract newcomers to the luxury-yacht lifestyle.
The Informa Group, which owns the show, cancelled the event last year due to the pandemic. Informa had initially considered hosting a smaller, non-profit event to support the industry. However, with most megayachts still in American and Caribbean waters, along with other major event cancellations, it believed continuing wasn’t practical. Furthermore, weeks prior to the cancellation, several prominent exhibitors had already pulled out.
To balance exhibitors’ and visitors’ desires to meet with the need to do so safely, the Monaco Yacht Show is on under the guidance of Informa’s AllSecure health and safety standards. These outline measures for social distancing, mask wearing, sanitization, and more. The show is also following the Monaco government’s regulations.
In terms of re-imagining the event, show organizers formed a steering committee comprised of yachting-industry representatives. This committee will continue providing input over the coming years, too. Overall, the committee is providing guidance on various aspects of the show, from marketing it and the superyacht lifestyle to the customer experience once inside the show.
Speaking of which, this year’s edition of the Monaco Yacht Show will provide visitors with three new categories of badges. Specifically, the Discover badge is for yacht customers. Their strategic advisors and consultants will receive Advise badges. Industry representatives, meanwhile, will receive Connect badges. The idea is to better identify and assist future buyers who want to meet with, for instance, builders and designers. Similarly, consultants likely wish to meet with suppliers or other luxury firms. Naturally, upon registering for the show, each individual will be asked to provide information to ensure they receive the appropriate badge. Similarly, the Monaco Yacht Show is offering what it calls “digital solutions to foster interactions between visitors and exhibitors.” This will be both at the show and throughout the year.
The new badging serves other purposes, too. For example, the first day of the show, the Dockside Area, where superyachts and tenders are in the water, is restricted to Discover and Advise badge holders. Therefore, their meetings with key builders, brokers, and more should be easier, and more personal. September 23 to 25, all badge holders will have access to the Dockside Area.
Badging isn’t the only change in store. In fact, the Monaco Yacht Show is creating new sections devoted to trends and innovations in sailing, design, and exploration. Organizers intend to expand the offerings as the onboard lifestyle and cruising experience continues to change. Finally, the previous names of the tents will change, to easily identifiable themes.
Unchanged is the VIP visitors’ program, the Sapphire Experience. Special tenders are at their disposal, to get around the show and to yachts anchored out. However, two new VIP entrances will exist. One will be near the Upper Deck Lounge. The other will be near the Monaco Yacht Club (above).
Tickets go on sale in July.
Monaco Yacht Show monacoyachtshow.com