Sunrise Yachts has a new controlling-interest shareholder. It’s a Hong Kong-based fund, Diamond Living Private Investment Fund.
Diamond Living Private Investment Fund is a real estate fund focused on acquiring hospitality assets. These include high-end hotels, resorts, and real-estate developments globally. Furthermore, it emphasizes opportunities related to another business its manager, Diamond Capital Management, owns. That business: Diamond Living. It’s a private investment club offering members access to company-owned ski and golf resorts, private islands, wineries, luxury yachts, cars, and more worldwide.
The deal with Sunrise Yachts is expected to be finalized next month. Guillaume Roché, Sunrise Yachts’ co-founder, remains as CEO.
In a statement, he says, “In Diamond Living, we have found the ideal strategic partner that we have been seeking for quite a while. It will provide a strong stable base for Sunrise and allow us to offer total security and comfort to our clients. Also this partnership will provide us with the ability to develop our own niche projects to speculate on the market.” Details about those projects will be released next year.
Wes Medford, Diamond Living’s managing director, released a statement as well. “It is our view that Sunrise represents a good recognized brand and that the company can deliver high-quality yachts at an appealing price.” He adds that Diamond Living intends to help Sunrise grow in established and new markets. Medford particularly mentioned Asia in terms of the latter, given Diamond Living’s base there.