Gone are the days when yachting clients could expect “just” a yacht charter from their preferred charter broker. Access to more enjoyable experiences and exclusive benefits is important, too. Through a new partnership between Fraser Yachts and Wheels Up, customers have tailored travel starting when they leave home.
“The strongest partnerships are those that genuinely enhance the client experience,” Anders Kurtén, Fraser Yachts’ CEO, notes. “Our clients don’t just think in terms of flights or yachts, they think in terms of extraordinary experiences shared with family and friends.” In fact, he continues, “They increasingly look to trusted brands to deliver a seamless experience across every stage of their travels.”
Wheels Up offers on-demand private-jet trips. It also, though, collaborates with Delta Airlines for the Delta One premium-cabin experience for clients on long-haul trips. Through this new partnership with Fraser, the company will provide travel solutions tailored to each person’s needs. For instance, if a family is traveling commercially and then connecting onward privately, Wheels Up will handle all bookings. The private arrangements can be a helicopter transfer, or a seaplane via Tropic Ocean Airways. The latter is especially beneficial, for a true transport-to-deck experience. Current Fraser charter clients will continue to be able to work with their chosen brokers.
Of course, Wheels Up customers will benefit from preferred charter rates. According to Fraser Yachts, its charter brokers have access to upwards of 2,300 yachts globally. “As our members increasingly look for connected travel solutions that take them farther and unlock the world’s most exceptional experiences, our partnership with Fraser Yachts is a natural extension of that vision,” says George Mattson, Wheels Up’s CEO. “We are creating a new way for discerning travelers to experience travel across the destinations and trip styles that matter most to them.”
Fraser’s hospitality lounges at the upcoming Monaco Yacht Show, FLIBS, and Palm Beach show will host special events for customers of both companies. Additionally, Fraser Yachts’ clients will be able to attend events at the Wheels Down Clubhouse in Augusta, Georgia.
Fraser Yachts fraseryachts.com
Wheels Up wheelsup.com
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