Usually, when megayacht owners or charter guests want to visit somewhere remote, their yacht agents reach out to expedition guides. BWA Yachting created its own company, Berkeley Rand, to handle the tasks, with a twist. Berkeley Rand and its team of “experiential engineers” use augmented reality to make these far-off voyages far more special. “Primarily we’re a design and engineering house,” Andrew Grant Super, managing director of Berkeley Rand, explains. “We’re using technology to creative immersive experiences.”
So, for example, a history buff can see battles unfold, as if truly happening, on the very shores where military forces clashed decades ago. Berkeley Rand designs experiences for everyone in the family, too. In fact, as Super says in this episode of Megayacht News Radio, kids can go on treasure hunts that are the equivalent of “Pokemon Go for the superyacht age.”
Also in this episode of our podcast series, Grant discusses:
how his team and BWA Yachting discovered they shared a desire to create dramatic experiences
how Berkeley Rand maps out details from topography to marine biology in the destinations superyacht owners and guests plan to visit well before their journeys start, with their captains
what the not-too-distant future may hold for immersive technology in yachting
and more.
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Berkeley Rand berkeleyrand.com
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