Italy-based PerMare Group employed an unusual approach for its newest megayacht, an Amer 92 model. It regularly uploaded construction photos and info from initial hull construction to completion via its Twitter account. It gave megayacht buyers and media alike an armchair view of her progress—and is continuing to Tweet (a.k.a. post to Twitter), as the Amver 92 makes her way to major boat shows this fall. Why take this approach? As Barbara Amerio, co-owner of PerMare Group, posts, “Social media doesn’t exist in a vacuum. Make traditional media + social work together.”
The ninth Amer 92 is on display this week at the Cannes boat show and will be exhibited at the Genoa show in October, too. She bears design by Massimo Verme in conjunction with PerMare Group’s in-house team, based on the Amer 86 model. A good turn of speed is a cornerstone of that design, promising a top end of 32 knots and a cruising speed of 27 knots. Power comes from twin 1,800-hp MANs. Other cornerstones are energy efficiency and environmental impact. PerMare Group equips the Amer 92 with low-power-consuming lighting and air conditioning, plus better insulation to reduce reliance on the latter. More efficient operations mean less fuel burned and less emissions, of course, but PerMare further equips the Amer 92 with a sewage-treatment system.
All Amer 92 megayachts are available for customization. Lady Luidmila designed the interiors of the newest model, featuring accommodations for eight in the owner’s party. Guests get a VIP and two twins, though an additional cabin can be added if so desired. The owner has a full-beam master, as you’d expect. Three crewmembers are also housed aboard. Freeing up flying-bridge space for relaxation, including soaking in a hot tub, PerMare Group places the tender in a garage.
It will be interesting to see whether PerMare Group takes to social media once again for its other megayacht models, which go to 116 feet. Something tells us, though, it probably will.
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