Yacht and superyacht owners stateside seeking rigid inflatable tenders often turn to Williams Tenders USA, the Florida-based distributor for the UK-based Williams Jet Tenders. Even more megayacht owners will soon learn about the company’s models, since MarineMax is acquiring the American arm.
Williams Tenders USA, which opened in 2014, has a showroom in Pompano Beach. It has a 20-dealer network, too, throughout the country and the Caribbean. In fact, a second showroom is in Sag Harbor, New York. Further strategic offices and showrooms are in San Diego, the Great Lakes, and St. Maarten.
Additionally, each showroom and dealer works with customers to tailor tenders to their liking. Of course, they have ready-made models, too, across the various ranges. Those ranges are the EvoJet (above), the DieselJet, the SportJet, TurboJet, and MiniJet. As the name suggests, “jet” refers to the propulsion, with no exposed propellers.
Although there’s also a SOLAS model, for use as a rescue tender, the Williams Tenders USA models focus on fun. Some, for instance, are perfect for waterskiing. Others can combine shuttling guests to and from shore with a day of swimming. Among the customized features, buyers can request an illuminated “tender to” name on their inflatable’s transom.
MarineMax chose to acquire the U.S. arm of the manufacturer because it complements its other yacht and superyacht holdings, says Brett McGill, its CEO and president. MarineMax owns Fraser Yachts, Northrop & Johnson, and IGY Marinas, for example. Furthermore, it’s the authorized dealer for Ocean Alexander and Wider Yachts catamarans in the United States. McGill adds that the acquisition will allow MarineMax to “deepen our relationships with customers across the recreational marine ecosystem.”
Chris Rimmer, the president of Williams Tenders USA, and his team are remaining in place. He says that MarineMax’s “extensive resources and global network will enable us to further scale our independently run operations across North America.”
MarineMax marinemax.com
Williams Tenders USA williamstendersusa.com
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