Monaco, Miami, Palma de Mallorca, Sydney… and now Aspen. Initially, the Colorado city may not seem to make sense for a yacht brokerage, charter, and management firm. However, the new seasonal Burgess Aspen office means the company is meeting clients where they like to play come wintertime.
For decades, the yachting industry has focused on South Florida and the Caribbean in the winter season. Certainly, plenty of clients, particularly Americans, still flock to these southern regions to escape chilly temperatures. Burgess began exploring opportunities to connect with current and new customers in Colorado a few years ago. Some of the wealthiest families in the world—and some additionally yacht owners—have homes in Aspen. For instance, Burgess partnered with ASPENX, a performance-apparel company, to create a pop-up beach club atop Aspen Mountain (below). Cabanas named for charter yachts in Burgess’ fleet welcomed visitors, for a twist on the après-ski experience. They enjoyed bottle service and additional tastes of the yachting lifestyle while relaxing on lounge chairs and partying to tunes from top DJs. Burgess brokers were on hand, too, to discuss charter options.
While the pop-up with ASPENX has concluded, the Burgess Aspen office will operate from December through April 2025. Clients can learn more about yacht charter or yacht ownership, depending on what suits their lifestyle. Overall, it will offer the same services that customers expect from the longstanding London headquarters and other global offices. “The U.S. remains our top market, and Aspen is a key destination for many of our clients,” explains Jonathan Beckett, Burgess’ CEO. “We had a fantastic response last winter, and we’re eager to continue building these relationships this season.”
On a related note, Burgess is celebrating its 50th anniversary in 2025. The decades have seen it open satellite offices in Beverly Hills, for example, plus Athens, Dubai, Mumbai, Singapore, and more. “We’re looking forward to building on this momentum and continuing to deliver exceptional experiences for our clients,” Beckett says.
The satellite Burgess Aspen office is at 106 Mill Street. It won’t be the last expansion, either. The company is opening a Palm Beach, Florida location in the coming months as well.
Burgess burgessyachts.com
Leave a Reply