Amanda Armstrong and Neil Hornsby are two longtime charter brokers who actually consider themselves more like charter designers. The founders of Yomira, which translates to “your ocean” in Sanskrit, are not your customary charter professionals. Neither is their firm. Armstrong and Hornsby realized the longtime “yacht first” ideology in yacht charter doesn’t suit the changes naturally occurring among clientele. In fact, clients increasingly seek what Armstrong and Hornsby call a curated experience, involving more than a yacht as a one-stop holiday spot. Therefore, they’re making charter experiences less complex, more transparent, and more interactive.
In this Megayacht News Radio podcast with Armstrong and Hornsby, you’ll learn:
- how they help clients uncover what they truly want to do, even when they don’t quite know themselves
- how a call to Yomira means speaking directly with Armstrong and/or Hornsby from moment one, a rarity in yacht charter
- why now, even in the midst of a pandemic, is the right time for Yomira to emerge
- how the onshore experience is becoming more important during a superyacht charter, and how Yomira has a “little black book” of connections from French Polynesia to Porto Cervo
- and more.
To listen to this episode, simply click the play button above. Additionally, you can read a transcript. Listen to all of our podcasts, dating back more than a decade, by subscribing for free on Apple Podcasts, Audible, iHeartRadio Podcasts, Spotify, TuneIn, or Superyacht Radio’s YachtCast. As soon as each new episode releases, you’ll be the first to know, and hear.