Luxury cars go hand-in-hand with luxury yachts. Surely, you’ve seen luxury autos on display at a yacht brokerage’s boat-show stand. In honor of its 70th anniversary, Fraser decided to partner with Porsche. But, it’s not a shared-display partnership. If you’re a Fraser client, you can take advantage of Porsche Ultimate Drive. It’s essentially a butler service, ensuring a Porsche gets personally delivered to your private or charter yacht.
Porsche Ultimate Drive launched in the South of France this summer. A handful of new cars, including the 911 Turbo S Cabriolet pictured, are available. Daily, weekend, and weeklong rentals are all available, too. Select your preferred vehicle, and indicate where you want to take delivery. Then just await your car.
The partnership between Fraser and Porsche continues through the fall as well. In fact, during the Monaco Yacht Show and Fort Lauderdale International Boat Show, Fraser clients will have access to a fleet of Porsches. Following that, customers in Miami can take advantage of Porsche Ultimate Drive straight through to February of next year.
It’s additionally worth noting that Porsche offers a similarly attractive Porsche Ultimate Experience service. With this, customers can take part in one-of-a-kind offerings like driving its race cars on racetracks. In some cases, you can even get instruction from famous Porsche drivers, like Brendon Hartley. (Hartley won the 24 Hours of Le Mans in June. Porsche has now won that race three consecutive years, in fact.)
Among all the partnerships that Fraser could have picked, why Porsche? “A Porsche is more than just a vehicle,” says Raphael Sauleau, Fraser’s CEO. “It is an expression of freedom and a unique attitude to life, just like a yacht is more than just a boat.” He adds that the “incredible driving experiences contribute to the lifestyle offering that we provide to our clients both in Europe and later this year in America.”
Leave a Reply