Today’s cruisers want to see more of the world. Naturally, charter brokers are exploring burgeoning destinations. Japan is one intriguing destination already rapidly gaining prominence among land-based travelers. Yacht charter in Japan could soon become a strong attraction, too, due to inroads being made by Camper & Nicholsons. They come through a new strategic alliance with a leading name in marinas and private-members clubs in the country.
Camper & Nicholsons is collaborating with Riviera Resort, which might be familiar to you. For instance, it operates the well-known Riviera Country Club in Pacific Palisades, California. Riviera Resort has a strong foothold in Japan, too, with Riviera Zushi Marina, Riviera Seabornia Marina, and Shimoda Boat Service. These are in the Kanagawa and Shizouka prefectures, and see strong business in smaller-boat charter. Riviera Resort further operates private sports clubs, luxury resorts, and private members clubs in other Japanese cities.
“The agreement presents the ideal opportunity for us to expand our horizons in the prestigious yachting sector,” says Akio Kobayashi, president and COO of Riviera Resort. He adds that collaborating on yacht charter in Japan will “raise the profile of our beautiful Japanese waters and luxury destinations.” They include Yakushima, a UNESCO World Heritage island.
For its part, Camper & Nicholsons already has a presence in Asia, via a team in Hong Kong. The company therefore can leverage the team’s experience and understanding of the region. In addition, the company’s charter brokers believe yacht charter in Japan will appeal to a more intrepid clientele. They point to the growing desires for true exploration and adventure among charter customers.
Of course, Camper & Nicholsons sees the opportunity to introduce yacht charter in Japan—and yacht charter overall, as well as yacht construction—to Riviera’s customers. “Riviera’s ethos and client base sits in perfect alignment with Camper & Nicholsons’ own rich brand pedigree,” says Carmen Lau, managing director and board director of Camper & Nicholsons Asia.
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